{"product_id":"first-prime-universal-concrete-masonry-primer-water-based","title":"First Prime - Universal Concrete \u0026 Masonry Primer (Water-Based)","description":"\u003cp\u003eFirst Prime™ is a professional-grade, water-based penetrating primer engineered to prepare porous concrete and masonry for overlays, coatings, and sealers. It deeply wets the substrate, locks surface fines, and evens porosity to create a uniform, bond-enhancing foundation.\u003c\/p\u003e\u003cp\u003eDesigned as the essential first step for decorative and protective systems, First Prime™ improves adhesion, enhances finish uniformity, and extends system performance. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFeatures \u0026amp; Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDeep penetrating formula stabilizes porous substrates\u003c\/li\u003e\n\u003cli\u003eEvens porosity to reduce blotching and flashing\u003c\/li\u003e\n\u003cli\u003eEnhances bond strength and overlay performance\u003c\/li\u003e\n\u003cli\u003eAssists in controlling efflorescence after proper cleaning\u003c\/li\u003e\n\u003cli\u003eLow odor, low VOC formulation\u003c\/li\u003e\n\u003cli\u003eFast drying for same-day coating systems\u003c\/li\u003e\n\u003cli\u003eSuitable for properly cured new concrete\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eCoverage (Per Coat)\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStandard porous concrete: 280–300 ft² per gallon\u003c\/li\u003e\n\u003cli\u003eVery porous surfaces: up to 230–280 ft² per gallon\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eCoverage will vary based on porosity, profile, and application.\u003c\/em\u003e\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0079\/3906\/3905\/files\/First-Prime-TDS.pdf?v=1794421204\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0079\/3906\/3905\/files\/tds.png?v=1614296169\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Classic Coatings Systems","offers":[{"title":"1 Gallon","offer_id":68516926652637,"sku":"CW500-1gal","price":58.85,"currency_code":"USD","in_stock":true},{"title":"5 Gallon","offer_id":68516929274077,"sku":"CW500-5gal","price":276.85,"currency_code":"USD","in_stock":true}],"url":"https:\/\/concretedecorstore.com\/products\/first-prime-universal-concrete-masonry-primer-water-based","provider":"Concrete Decor Store","version":"1.0","type":"link"}